Dating head line
The first thing you need to know is the #1 rule for headline writing: The primary purpose of the headline is to get the first sentence read.If you hang around copywriting circles long enough, you’re sure to read this rule at one point or another because most copywriter’s view getting potential customers to continue reading as the number rule of headline writing.In cases like this, it’s much better to provide enough specific information to compel readers to continue reading than to write something “clever” that doesn’t give readers adequate information to decide whether or not they’re interested.Here’s another example: With this homepage headline, Rejoiner conveys a specific benefit and singles out who they’re selling to.The four u’s: You can rarely accomplish all four in a single headline, but if you can at least include one or two then you’re bound to write a headline that’s more likely to compel your prospective customers to continue reading. The first thing you want to consider is how to make your headline unique.
We’ve seen e-mail subject lines where a one word change increased click-throughs by 46%.Convincing your customers to keep reading means the time or money you invest in your copy won’t go to waste.So first, focus on writing a headline that pulls your customers in and compels them to read the first sentence. They’re taught as the “four u’s” of headline writing by a number of copywriters.If you sound the same as everyone else, you’re automatically going to put customers to sleep, but if you do something different, you’ll stand out, your message will be refreshing, and you may delight your customers enough to get them to buy from you. It’s not a boring tagline that reads the same as the thousands of other taglines that copy each other. People like to do business with people they like, and the same is true with businesses.
Technically this is a tagline, but really, taglines are headlines of sorts. If people like your business, they’re more likely to want to do business with you.They get the attention of e-retailers with “abandoned carts” while letting them know they’ll get “15% more sales.” It’s clear, it’s specific, and it’s effective.If it wasn’t this specific, e-retailers may not know the offer is targeted to them.They’re used to being bombarded with commercial after commercial that says the same thing. If you buy today, you’ll get a free carrot peeler valued at .95.” Businesses use commercials like this because they work, at least on a subset of customers, but many people are turned off by commercial wording they’ve heard over and over again. You’re more likely to connect with customers who are looking for businesses that don’t speak like boring corporate robots.