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It was established in 1890 by Victor Carroll Squier in Battle Creek, Michigan. By 1975, Squier became defunct as a manufacturer and a brand name for strings, as Fender opted to market its strings under the Fender brand name. Squier Company manufactured strings for violins, banjos, and guitars.The series included the Supersonic guitar, the Venus guitar (co-designed by Courtney Love), the Jagmaster (a hybrid of the Fender Jaguar and Jazzmaster models), and a re-issue of the Musicmaster Bass.Later, in 97, a guitar version of the Musicmaster Bass was added, though it should be noted this was based on the bass design, and not the Fender Musicmaster guitar design of the 1960s. The Squier lineup was augmented in 1996 with Affinity series guitars and basses. MN: M = Mexico, N = Nineties (1990s), the first number following the serial number prefix is the year.Until the introduction of the Fender Squier series, Fender had never produced lower priced guitars based on its main Stratocaster and Telecaster models and had always used different model designs for its lower priced guitars.In the late 1970s and early 1980s Fender was facing competition from lower priced Japanese made guitars.The VM line draws from a wide range of Fender instruments, and has resulted in a large variety of models with many different feature combinations. S = Samick, E = Young Chang, E letter serial numbers were used on Young Chang's Fenix brand guitars.Vintage Modified guitar models include Stratocasters, Telecasters, Jaguars, Jazzmasters and Mustangs. The first number following the serial number prefix is the year.
Made in the same factory as the Japanese Fenders of the era, they were known as high quality guitars.Fender was also losing sales in Japan to Japanese guitar brands such as Tōkai, Greco and Fernandes and the establishment of Fender Japan would benefit Fender sales in Japan, as well as overseas.Fender began negotiations with several Japanese musical instrument distributors and reached an agreement with Yamano Gakki and Kanda Shokai to establish Fender Japan.The large Fender logo of the export Squier series was soon changed to a large Squier logo.